The Corporate Puzzle

There are 7 specific areas you need to consider in building your business:

• Primary Aim

• Strategic Objectives

• Organizational Strategy

• Management Strategy

• People Strategy

• Marketing Strategy

• Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success. In this post, we are going to cover the first three.

Primary Aim

It’s essential when building a business to cast a vision for the future and to set goals that move you towards that future. This vision casting should go beyond the business alone and include what you want out of life. What do you dream about? What is your “Why” (as Simon Sinek writes about)? How do you see your success unfolding?

Knowing and understanding these things will give you the motivation to get started and the stamina to see it through, especially when things gets tough and unforeseen crises occur (i.e. Covid-19). You might even want to take a few minutes to write them down and tape onto your workspace for a constant reminder of what you’re aiming for.

Strategic Objectives

These are essential in taking your business from merely surviving to actually thriving. All of your strategic objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here are a couple of the most popular:

1. Financial: Setting financial goals is a great, simple way to see how you are doing at any point in the game. They’re easy to measure and it’s also easy to find adjustments to help meet these goals around top-line revenue, cost structure, and bottom-line net income.

2. Worthy Opportunities: When considering partnerships and other business opportunities you need to think about whether or not they will help you reach your primary aim. Those that will are the best opportunities to seriously consider.

The key in setting standards and goals is not to limit or stress yourself out. You need to find some quantifiable things you can use to measure your progress towards your primary aim. These are just two suggestions, but make sure that no matter what standards you set, you pay close attention to the details, as these are the biggest keys to your success.

Organizational Strategy

The strength of your organizational structure can make or break your business, so it’s important to take the time to put together a solid structure for your business to grow from. Generally, a company is organized around the roles and responsibilities that need to be taken care of on a daily basis and the personalities that need to fulfill those roles.

No matter what roles and responsibilities you’ve defined for your employees, you must always keep your personal, primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company, it will be easy to set up a position structure that will work.

Don’t forget to put together position contracts. Your employees should sign a statement of their roles and responsibilities. This helps keep them clear for you, the employee and other employees/vendors or other individuals.

You can begin to see how these areas work together to build a solid structure on which to build your business. If you need help defining any of these areas, contact Tiso Transformational Coaching.