Leadership Insights

🚀 Maximizing Your Entrepreneurial Impact: Combining CliftonStrengths and BP10

Most entrepreneurs are driven, creative, and resilient — but even the most passionate founder can hit a ceiling when they try to do everything alone.

That’s why self-awareness isn’t a luxury for business owners — it’s a competitive advantage.
And few tools reveal that advantage more clearly than Gallup’s CliftonStrengths and Builder Profile 10 (BP10).

Two Tools, One Purpose: Unlocking Your Potential

CliftonStrengths helps you understand how you naturally think, feel, and behave when you’re at your best.
BP10 focuses on how you build — identifying the entrepreneurial talents that drive business growth.

Together, they create a fuller picture:

  • CliftonStrengths shows your wiring.

  • BP10 shows your builder role.

The combination helps you move from self-awareness to intentional action.

A Quick Example

Imagine you’re a startup founder with Strategic and Adaptability in your CliftonStrengths profile.
You see possibilities and pivot easily — a perfect mix for early-stage growth.

Your BP10, however, reveals you’re strongest in Relationship Building and Delegation, but lower in Confidence and the Rainmaker role.
That’s not a flaw — it’s feedback.

It means your sweet spot might be building relationships and orchestrating people, while you intentionally bring in partners who love selling, pitching, or taking bold risks.

“Great founders don’t do it all — they align their team around what they do best.”

Why This Combination Matters

Most entrepreneurs rely on hustle and instinct. But those who learn to lead from their strengths — and surround themselves with complementary talent — scale faster and burn out less.

That’s where CliftonStrengths and BP10 together can shift your focus from effort to impact.

Working with a Coach

An executive coach certified in both assessments can help you:

  • Identify your dominant talents and builder roles.

  • Spot potential blind spots that could hold your business back.

  • Build a balanced team that complements your natural strengths.

  • Translate insight into daily decisions and leadership habits.

You don’t need to “fix” your weaknesses — you need to leverage what’s right with you and build around the rest.

The Takeaway

Entrepreneurial success doesn’t start with a business plan — it starts with self-awareness.
Understanding how you’re wired to build allows you to grow intentionally, lead authentically, and maximize your impact.

“When you align your strengths with your strategy, you don’t just build a business — you build momentum.”

Start Building from Strength

If you’d like to explore how CliftonStrengths and BP10 can help you or your team maximize impact, let’s connect for a conversation about strengths-based leadership and growth.
Schedule a Conversation →

Bobbi Tiso